Thirty Years in Hospitality. Still as Passionate as Day One.
I didn't become a consultant to advise from a distance. I became one because I genuinely love this industry and want to help the people in it build something they're proud of.
→ Book a Conversation
"I've built hotels from the ground up. I've led teams through their best seasons and their hardest ones. I've sat at the World's 50 Best judging table. And the thing that still excites me most is the moment when a property finds its stride - when the team clicks, the guests feel it, and the whole thing just works. That's what I help people get to."— Karine Dequeker-van der Merwe
A Career Built in the Field, Not in a Classroom.
My journey began at the Ecole Hôtelière de Lausanne, followed by refining my strategic approach at IMHI Cornell-ESSEC. These academic foundations were merely the starting blocks for a career defined by high-stakes operations and opening legendary properties.
From steering the opening operations at the Table Bay Hotel to crafting the boutique soul of Majeka House and Hotel Schoenegg, I have spent three decades living and breathing every role within a hotel's walls. This is experience that can't be taught; it must be earned through long nights and relentless pursuit of excellence.
For the past 7 years, I have had the privilege of judging for The World's 50 Best, a role that keeps me at the cutting edge of global hospitality trends and ensures my clients are always ahead of the curve.
What You Can Always Expect From Me.
Honesty
I don't sugarcoat challenges. My value lies in seeing the truth of your operation and having the courage to address what others might ignore.
Care
I treat every property as if it were my own. Your team's morale and your brand's reputation are as important to me as they are to you.
Experience That Applies
No theoretical frameworks or empty buzzwords. I provide actionable, field-tested solutions that work in the real world of hospitality.
Let's Be Honest - Great Hospitality Is Personal.
At the end of the day, we aren't just selling rooms or tables; we are selling memories and human connection. My mindset is built around the "Art of Welcome." I partner with owners who want to build something they are profoundly proud of—something that resonates on an emotional level with every guest.
All enquiries are received personally by Karine.